Advertising is such a research based career. If you like to investigate and do research, then advertising is the career for you. When most people think oh advertising they think of commercials, and bill-boards. It is so much more than that. Companies are now spending billions of dollars on Advertising, and a huge chunk of that money is delegated to research. Companies like coke, pepsi-co, and Toyota would not be as profitable as they are today if it were not for the advetising dollars they spent to do consumer research and find out exactly what the people want. Companies are studying us, they like to know all profiles and what makes individuals tick. They want to maximize their profits so they tend to really try to cater to the needs of each consumer. It’s crazy when you think about it, but it works. Just about everything we do or see on a daily basis is some form of advertising. It’s everywhere!